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As such, attention to detail along with strong communication skills are absolutely vital.

They set and keep the deadlines, pushing everyone to finish their work on time for a successful launch. You’ll find this role spending significant amounts of time in your project or task management software. Whether it’s an email newsletter or automation, they know exactly what role needs to do what, and when. The project manager takes a brief for any type of email campaign and turns it into an actual workflow. ​Strategic thinkers are hugely important in marketing, but they matter little if no one can execute their plans. The strategist can also create briefs for individual campaigns and is available for questions from anyone else on the team as needed. Understanding the impact of email automation for newly converted leads matters just as much as knowing which CTAs work best in what context. That type of role requires skills to simultaneously get granular and keep a high-level overview.

From there, this role develops specific email marketing campaigns designed to help the organization’s larger marketing efforts succeed. The strategist begins with organizational marketing goals and target audiences, and narrows them down to email marketing. That’s why the best person to kick off any type of email effort is the strategist. The Email Marketing StrategistĮvery good marketing effort starts with strategy, and email marketing campaigns of any sort are no different. Find out some tips on how even small businesses can optimize their email marketing strategy within these roles despite limited resources. Below are the seven core roles of any email marketing team. This includes setting the right roles and responsibilities for your team. You need to build your email marketing strategy the right way. Of course, as is the case with every type of content marketing, that ROI is far from automatic. From B2B to eCommerce, and CPG to brick and mortar retailers, almost every industry uses it heavily and benefits from its significant ROI. Email marketing continues to be one of the most important tactics in any digital marketing strategy.